Business Optimization & GMB Strategy by Search and Found: Dominating the Local Landscape
In an era where “near me” searches have increased by over 500%, being online isn’t enough—you must be prominent. Business Optimization is the process of fine-tuning your digital presence to ensure that when a local customer looks for your services, your brand is the first, most professional, and most trustworthy option they see. At Search and Found, we specialize in transforming your Google Business Profile (GBP) and local digital assets into a primary driver of foot traffic and phone calls.
The Search and Found Approach: Local Authority Engineering
Most businesses “set and forget” their local listings. At Search and Found, we treat your Google Business Profile as a dynamic sales tool. We use a data-driven approach to optimize every variable that Google’s local algorithm considers, from proximity and relevance to prominence and user engagement. Our goal is to place you in the “Local Map Pack”—the top three results that capture nearly 70% of all local clicks.
Our Core Optimization Pillars
1. Google Business Profile (GBP) Mastery
Your GBP (formerly GMB) is the heartbeat of your local identity. Search and Found conducts a comprehensive overhaul of your profile. We ensure your Business Name, Address, and Phone number (NAP) are 100% accurate, select the most high-impact primary and secondary categories, and craft keyword-rich business descriptions that appeal to both humans and search engines.
2. Local Citation & NAP Consistency
Search engines look for “signals” across the web to verify your business’s legitimacy. Search and Found manages your local citations across hundreds of premium directories. We identify and fix inconsistent data that could be confusing Google and hurting your rankings. By creating a “wall of consistency” around your brand, we build the trust necessary to outrank long-standing competitors.
3. Strategic Review & Reputation Management
Reviews are the digital version of word-of-mouth, and they are a massive ranking factor. Search and Found implements ethical systems to help you generate high-quality, 5-star reviews from your satisfied customers. We also provide professional response templates and strategies to handle feedback, showing potential customers—and Google—that you are an active, customer-centric business.
4. Hyper-Local Content & Geo-Tagging
To win locally, you must prove you are part of the community. Search and Found optimizes your digital imagery using advanced geo-tagging techniques and creates “Local Posts” that highlight your recent projects, offers, and news. This constant stream of fresh, location-specific data signals to Google that your business is the most relevant choice for users in your specific service area.
5. Technical Local SEO Integration
We don’t just optimize your Google listing; we optimize your website to match. Search and Found implements Local Business Schema Markup—a specialized code that tells search engines exactly where you are and what you do. We create dedicated location landing pages that are engineered to rank for specific suburbs and cities across the UK, USA, and Australia.
Why Business Optimization with Search and Found?
Local competition is fierce, but most businesses are doing the bare minimum. When you partner with Search and Found, you gain a technical advantage that is Reliable, Secure, and Fast.
Increased Lead Velocity: We focus on the “Call” and “Directions” buttons that lead to immediate business.
Competitor Intel: We monitor what your local rivals are doing and ensure you stay one step ahead in the rankings.
Clear Attribution: Our reports show you exactly how many leads, calls, and website visits came directly from your optimized business listing.
Talented Tech-Freaks: As a crew of specialists, we know the “hidden” ways to trigger Google’s algorithm for better visibility.
